Joshua Kim

Project Description:

bibigo UK collaborated with a newly launched street food brand, S[e]oul Food, in London.

We came up with a new name, logo, and branding for S[e]oul Food, and we designed the pop-up store and promotional materials.

Client:
bibigo, S[e]oul Food

Role:
branding, creative direction, art direction, design execution

Project Description:
3d animations that illustrate brand identity and product USP’s for FlexFit

Client:
FLEXFIT

Video URL’s:
youtu.be/F6bwFtpiD_s
youtu.be/GaosH57NfCE
youtu.be/VYNT3WVjujQ

Project:
KTO’s Imagine Your Korea TVC Campaign featuring Heung Min Son, 2021

Client:
Korea Tourism Organization (한국 관광 공사)

Agency:
HS Ad UK

Role:
Creative Director

Video URL’s:
youtu.be/fjDjXaTwTAE (TVC)
youtu.be/yZwIIbQz1ho (interview)
youtu.be/np4We_-kvKA (making film)

Project Description:

a mobile app (iOS and Android) for searching for restaurants using keywords and locations.

users can search for and rate restaurants, and order, make payments, and request delivery.

business owners can add and edit their restaurants and menu items using a simple and intuitive UI.

Role: project lead, planner, creative director

retail store installations and POPs

digital retailers and social media campaigns

OOH and BTL campaigns

exhibition designs

Description:

designing and publishing monthly email newsletters for Doosan Heavy Industries & Construction.

Major Projects:

brand photography guide, 2015

advertisement campaign for new model launching in China, 2014

Agency: PiCreative

Role: Creative Director

creative direction, marketing strategy, copywriting, art direction, design execution, contents development, photography direction

Major Projects:

2015 summer new product launching, 2015

Agency: Picreative

Role: Creative Lead

creative direction, marketing strategy, branding, art direction, design execution, photography direction

Major Projects:

SNS campaigns, 2013 - 2014

main website campaigns, 2013-2014

2014 Live in Levi's campaign launching, 2014

2014 Levi's x SunRat Denim Exchange campaign, 2014

2014 main website global renewal localization, 2014

2013 main website renewal, 2013

Agency: Wunderman

Role: Creative Lead

creative direction, marketing strategy, copywriting, art direction, design execution, videography direction

Major Projects:

all IMC campaigns (ATL, BTL, digital), 2013 - 2014

in store digital menu board, 2014

2014 main website renewal, 2014

in store menu board renewal, 2013

all menus photo re-shoot, 2013

Agency: Wunderman

Role: Creative Lead

creative direction, marketing strategy, copywriting, art direction, design execution, photography direction

Project Description:

Commissioned to propose integrated marketing communication strategies for the new 2015 4-door MINI Cooper and the current MINI Countryman.

After rigorous research, I determined that the key for the new 4-door model's successful launch would be to differentiate it from the 2015 MINI Cooper hatchback and existing MINI Countryman, which also had 4-doors. In line with this strategy, II imbued the new 2015 MINI Cooper models with characteristics of the lover for the hatchback and best friend for the 4-door.

For the MINI Countryman's marketing communication strategy, I've found out that the model was loved by MINI fans but not very many people considering an SUV were aware of the model as a compact SUV. Therefore, I aimed to make MINI Countryman attractive to the latter segment by giving it adventurous and super-heroic characteristics.

Agency: Wunderman

Role: Creative Lead

creative direction, marketing strategy, copywriting, art direction, design execution, videography direction

Project Description:

Commissioned to propose integrated marketing communication strategies for the launching campaign of the BMW i-series.

brief:

I focused on emphasizing the iconic identity of BMW's first fully electronic supercar by reminding the target consumers that it is a direct descendant of the iconic BMW M1.

Agency: Wunderman

Role: Creative Lead

creative direction, marketing strategy, copywriting, art direction, design execution, videography direction